Seoul Gaining Ground in the Convention Stakes


The Republic of Korea offers numerous possibilities for those interested in doing business in Northeast Asia.  Its proximity and access to some of the leading economies in the world right on their doorstep makes for a tempting business meeting location. The Korea Tourism Organisation (KTO) and Department of Culture have also provided support for the growing MICE market in Korea.

The Korean government has got behind the push to promote itself and has undertaken a vigorous campaign to bring Korea to among the top five convention destinations and  declared 2012 as ‘Convention Year.  The Seoul Convention Bureau has recently won the 2012 Pre-COP Ministerial Meeting on Climate Changealong with other prestigious meetings  to reinforce Korea as a convention destination. Korea has increased its world ranking according to the International Convention and Congress Association and combined with more than a 20% increase in air travel arrivals over in 2012 already.

KTO’s Head of MICE Bureau, Mr Sung-ghil Kang, says that by promoting MICE as a key driver, they have had to remain flexible to  meet today’s fast changing environment and work hard to create a programs that supports the needs of our clients based on creative solutions.  Seoul has be able to increase its ranking to third place in the region behind Singapore and Beijing which contributes significantly to the appeal of Korea and Seoul as a destination. Seoul is rapidly gaining acceptance as a vibrant and dynamic city with aspects of heritage and modernity that make it a fascinating mix for visitors.

Seoul has a rich heritage and is able to offer organisers many of its unique meetings facilities such as its UNESCO World Heritage Sites, temples and traditional villages, all facilitated by traditional Korean entertainment.  The mix of traditional and modern makes the experience of Seoul an unexpected pleasure.  Ancient temples stand nearby modern COEX exhibition center that is available for traditional and corporate activities.

Traditional handicrafts are well represented in a region that is racing towards modernization.  Lantern making, lacquered woodwork, silver jewellery, folk painting or ornamental knots are all to be found and even included in teambuilding for participants to come closer to a vibrant culture.  Seoul’s new hotel addition, the Conrad Seoul, set to open in November 2012 where the Hilton hotel will forma part of the Seoul International Finance Center and will offer 434 bedrooms and event space for up to 1,250 delegates.



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