Convention Visitors Bureaus – Driving Business

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There is no doubt that Convention Visitors Bureaus(CVB) and Tourism Boards are an integral part of tourism development by providing access to information an in promoting a destination and its facilities to the tourism market.  CVB’s are play a significant role in a presenting a destinations properties and venues to potential buyers.  With growing competition between destinations, marketing strategies for CVB’s is an evolving science.

Generally CVBs are non-profit organizations to market local business event destinations, identify and bid for business events, and offer cost-free support to associations to place bids on national and international business events. As such they are becoming powerful institutions to drive local economies. 

By promoting tourism, hotels, visitor spots and events fora destination,  they can influence local economies and improve local employment and business services of the region.
Apart from traditional tourism, group travel and MICE (Meetings, Incentives, Conferences, Events) play a huge role in a regional economic regions development and profile.  MICE employs an industry model based on service, emphasizing resource integration, with the objective of developing satellite industries around its main focus—that of meetings and exhibitions. Every US$1 spent on this industry will lead to US$7-10 of peripheral economic benefits.

According to a ICCA report, Seattle’s CVB has contributed to bringing 9.9 million visitors that spent $5.9 billion in the district annually, contributing $463 million in state and local tax revenues.  These visitors and dollars spent feed directly into the local economies via the hospitality industry, retailers, restaurants, transportation services, businesses and support services which amount to more than 51,000 people in the Seattle region.

Asian economies are focusing on the lucrative MICE market and competition between destinations is fierce.  When considering the cost benefits of a destination along with its attractions, many Asian destinations offer advantages over the traditional European and American options.  ICCA statistics show that in 2006, international conventions in Taiwan grew by a staggering 46.7% over the previous year with 33,589 participants.
Taiwan’s CVB policies to promote the MICE industry has resulted in a 173% increase in the number of conferences between 1998 and 2011. It is estimated that about 100,000 foreign nationals have come to Taiwan as a result, generating some NT$8.7 billion in economic benefits

 

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