Legoland Ready for MICE


Corporate event locations have just got a little more playful.  LegoLand Florida(The Winter Haven theme park), have recently announced that it will offer its facilities to corporate event rentals with options from meetings to “buyouts” of the entire park.

For over a year, Legoland has resisted opening its facilities, however it seems that the marketing and sales team, after receiving numerous requests from companies, it was felt that now the park was open and established, it was amenable to extending its business possibilities.  Legoland has already hosted some rental events, according to one of the sales managers,  where United Way of Central Florida held the kickoff to its annual fund drive in August at the Wells Fargo 4D Theater.

Legoland has now created a number of suggestions for corporate events from, company picnics; evening corporate receptions and networking events; meetings, presentations and ceremonies, team building, Christmas parties, and park buyouts.
Companies would be able to rent out the entire park or one of its 10 themed zones, however, buyouts of the entire facility are available only on closure days during the cooler months.  One industry spokesperson noted that it made good business sense to leverage slower business periods and contribute to its revenue.



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