Melbourne has been named Australia’s leading meetings and conference destination at the World Travel Awards, proving when it comes to infrastructure, intellectual capital and unique experiences and a hub of knowledge and innovation, and home to some of the world’s most innovative scientists and researchers. Australia has the most competitive information technology industry in the Asia- Pacific region and Melbourne boasts 8,000 technology companies generating $30 billion in revenue. Melbourne is uniquely located as a hub for the Asia Pacific region and combines that quintessential Melbournian cultural vibe that complements its event capability reputation.
The Melbourne Convention and Exhibition Center (MCEC) is only one of the event venues and in fact the city is spoilt for choice of world-class venues, including sports stadiums, rooftops, racecourses and unique cultural venues. Its access to nearby regional attractions add to its cultural charm that complements its Australian charm and diversity.
Melbourne Convention and Exhibition Center (MCEC) showcased their wide range of offers to the MICE industry during AIME 2016. Melbourne Convention and Exhibition Centre (MCEC) continues planning for a $210 million Stage Two expansion. MCEC’s Chief Executive, Peter King said that MCEC contributed almost $1 billion of economic impact to Victoria’s economy.
For attendees of events at Melbourne Convention and Exhibition Center (MCEC), the Crown hotel precinct is a comfortable stroll to the MCEC complex and provides a refreshingly efficient and comfortable stay for busy delegates. During AIME, Crown Melbourne representatives revealed the group has continued to refine their MICE offerings with premium banquet menus for events and conferences and the Crown Events and Conferences team provide event options that can cater from groups as small as ten, or as large as 2000.
From a delegates perspective, Crown staff were attentive and ever helpful to the often demanding schedules of AIME attendees. With both the RiverFront, Docklands and MCEC within walking distance and the city center within a comfortable stroll along Melbourne’s character streets Crown Metropol offers an excellent option for the Business Traveller who are looking for Crown contemporary luxury with 658 guest accommodation rooms. The hotel also offers a wonderfully refreshing ISIKA Spa to ensure guests enjoy the ultimate in relaxation and rejuvenation of mind, body and spirit with its infinity pool, plunge pool and relaxation deck, gymnasium, vitality pools and steam rooms, 10 luxurious treatment rooms with views across the city skyline.
Also adjacent MCEC, Crown Towers Melbourne on the banks of the Yarra River is in the heart of the Melbourne’s arts and leisure Precinct, Crown Towers boasts 481 luxurious oversized guestrooms and villas, all with magnificent views of the city, Yarra River or Port Phillip Bay. In the same close to hand location and closer to Melbourne’s vibrant Southbank entertainment precinct, the Crown Promenade Melbourne links the central business district to MCEC and many of the city’s most famous arts and sporting facilities – it is directly linked to the exciting Crown Entertainment Complex by air-bridge and offers contemporary accommodation in its 465 spacious guest rooms.
Melbourne Convention Bureau (MCB) is an economic business development organisation with its core function to secure international and national conferences, incentive travel programs and other business events for the state of Victoria by working with associations, corporate organisations and event planners from around the world.
The Melbourne approach to securing and delivering outstanding business events is based on a partnership between the Victorian Government, City of Melbourne, Melbourne Convention and Exhibition Centre, and private enterprise that includes over 250 industry partners, to offer the best possible experience for delegates and deliver real business outcomes.
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Crown offers wide range of Events and Conference Venues including the Palladium, Australia’s premier ballroom and the venue of choice for some of Australia’s most prestigious events. The Palladium can be reconfigured to suit almost any style and type of function up to 1,300 guests for awards night, anniversary celebration or product launches.
Crown Conference Centre is caters for large residential conferences, meetings and seminars to product launches, exhibitions and events of up to 750 delegates. The Conference Hall and The Promenade Room provides seating capacity of 800 delegates theatre style or 400 delegates classroom style. The Promenade Room can host up to 660 delegates theatre style, or 330 delegates in a classroom configuration. The Exhibition Hall offers 745m2 of space along with a built in registration desk with office and storage, and easy access to the loading dock.
Crown Entertainment Complex
Crown Melbourne guests have access to the myriad of food, wine and lifestyle offerings of the broader Crown Entertainment Complex including the 24 hour casino, Village Cinemas, International and Australian designer and retail shopping and a virtual reality theme park and bowling alley. Crown is also home to a wide range of International and Australian restaurants bistros, bars and cafes including Bistro Guillaume, Conservatory, Dinner by Heston Blumenthal, Koko, Mr. Hive Kitchen & Bar, Nobu, No. 8, Rockpool Bar & Grill, Rosetta, Silks, Spice Temple, The Atlantic and The Waiting Room.