Based in Amsterdam, Azavista has been taking a futuristic look at the travel and event industry through the eyes of Web and IT specialists. While Azavista primarily provides a online event registration and event management platform to handle their meetings and events, the team is also looking at how technology could impact event management in the future.
Azavista presented some of their ideas at EIBTM 2014 as part of the EIBTM Knowledge Programme, with a presentation - “What Will Events Look Like in the Future?” EIBTM gathers over 15000 professionals working within the global Meetings and Events industry.
EIBTM’s Knowledge Programme presented some 70 sessions of innovative professional education through seminars, workshops and key notes during the event with a focus on the trends and innovations that are expected to make events and conferences more engaging, productive and support networking.
During the EIBTM Knowledge Programme, Cassandra Michael, Sales & Marketing Manager of Azavista, presented a future view of events as the company envisions it. Michael spoke to attendees about how smart gadgets, virtual reality and wearable technology could soon feature in the meeting and events industry in the years to come.
Michael suggested, “In the near future hotels will allow planners to view meeting and event facilities virtually, just from the comfort of their desk – and that Planners will use AR to select and experience destinations.” She went on to discuss how communication and transport for events may also feel the impact of emerging technologies.
Azavista could see a time when developments in real-time translation of presentations and communications at events could lead to true internationalization – further, developments in automobile self driving technology could also lead to efficiencies in delegate transfers to and from events rather than having fleets of coaches on standby. Vehicles could be notified automatically when a delegate lands at the airport and then be taken directly to destinations of choice.
A recent Azavista survey revealed that while the penetration of technology tools remains low in the event planning industry and that as manpower and resources become leaner, the impact of technology to improve ROI and efficiencies become the drivers of technology adoption.