In a letter to partners and associates, Mr Steve Wickel, CEO of the venture, announced that the forum has been forced to cancel the event. In an open letter he states that despite growing interest, ticket sales had not reached a viable level. Comments by experienced MICE industry professionals noted that new events would likely struggle to gain traction in the current economic climate, despite a growing optimism in the MICE and Events industry. New Expos and Forums will need to attract attendees with more that a learning opportunity and likely need to display the opportunity to do business.
From Mr Wickel, Future of Events
I need to update you on the status of Future of Events. Despite extensive social media promotions, a weekly growing visitor rates on our website, the best line-up of industry speakers, contributors and top exhibitors, I see very low tickets sales.
This low number of attendees forces me to make an economic decision and cancel Future of Events Amsterdam. I am aware this message must come suddenly and I guarantee, we have gone above and beyond to make the event successful. I share your disappointment and will encourage and support all members of the team in their next steps.
It has been a privilege to work with this team and you as our partner. Presently, Future of Events will file for bankruptcy. By Dutch law this means that a curator will be appointed by a Dutch Court of Justice, to dismantle all obligations of Future of Events.
The correspondence address of the curator will be published on the website of Future of Events by the end of next week. Therefore, and with regret, I can only wish everybody success in the future. We thank you for your trust and support.
Founder & CEO
MICExchange notes that the website is currently unavailable for comments or information on Saturday 30 July 2016