This year’s Spanish sessions, part of the ibtm world Knowledge Programme, to be delivered at ibtm world (www.ibtmworld.com) is set to educate and inspire local attendees with a series of sessions covering the latest industry hot topics and trends from both a local and international perspective.
Presented in partnership with MPI and their Spanish Chapter, the sessions will include presentations and discussions surrounding three key themes; Business Travel and MICE; Meetings Design through Meetovation; and how planners can help new MICE entrepreneurs
Graeme Barnett – Senior Exhibition Director, ibtm world described “Our partnership with MPI Spain spans many years and they have helped us create sessions that are thought provoking, topical, relevant and are what the Spanish sector wants to learn from.”
Taking part in the ACS Knowledge Village located on the show floor, the themes and topics will include:
Business Travel & MICE: Love and Hate, the path to the SMM
This session will look at the synergies between business travel and the MICE sector, in line with Strategic Meetings Management (SMM). It will focus on three elements: cost reduction, risk management and service quality and how the stakeholders (hotel/venue, TMC, agent planner and corporate planners) understand these potential synergies.
Meetings Design by Meetovation
Meeting Design is one of the most talked-about concepts in our industry. In 2002 a group of leaders from the Danish MICE industry joined forces to create Meetovation to ensure that the meetings were not boring and that organisers obtain better results and ROI. In this session, three industry leaders will address the characteristics of the concept, how it works and look at the success and results of Meetovation
How planners can help MICE entrepreneurs
This session will look into the relationship between planners and agencies and suppliers in the MICE sector. The discussion will focus on how large planners in our sector, those who define events, with large budgets can help the new and start up entrepreneurs. How can get entrepreneurs reach the big planners?
The ibtm education programme, available to all attendees, was this year created by the industry for the industry from extensive research producing five specific themes of interest to the international MICE community, full details are available on www.ibtmworld.com. To register for attendance at ibtm world go to http://www.ibtmworld.com/programme