Caria Bauer gives an insiders view on the MICE industry future. During IMEX 2016, MICExchange discussed how optimistic the MICE industry appeared from the perspective of one of the key MICE Travel Expos. Bauer noted that there was cautious optimism and budget were showing signs of opening up to higher spends. Bauer noted that Event planners and Destinations were more engaged politically in promoting event destinations and the business event industry.
From the floor of a busy IMEX 2016 on opening day, Carina Bauer, CEO IMEX Frankfurt states, “The event industry can be described as cautiously optimistic and this has been the case for a little while now – and looking forward there is quite a lot of optimism.”
Planners are understanding how to talk about their events in the sense of driving the business objectives of their companies.
“But I think we have all been through a lot over the past 10 years and economic indicators are mixed around the world, so that’s why I would say there is a cautious optimism. Generally what we are hearing from the suppliers looking forward into 2017, they do have good bookings on their books and certainly we are seeing from the Buyers side they are expecting attendance to be up or a little bit more budget to work with.”